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Research papers

Discussion group III

Group C, meeting for a total of four hours, generated a lively and well informed discussion. Of particular value was the relationship of an impressively wide range of comparable practical experience to the subjects debated. Although discussion did...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
June 15, 1972
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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


Research papers

Discussion group I

The study groups in this seminar were rather large with well over 30 people in each group. However, they were widely spread in terms of both nationality and experience, and in study group A this resulted in lively and informed discussion. The opinion...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: J. Barter
June 15, 1972
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Citation

Barter, J. (1972a, June 15). Discussion group I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-group-i


Research papers

Discussion group IV

On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Friedrich Wendt, Michael D. Ryan
June 15, 1972
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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-group-iv


Research reports

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
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Citation

, C. (1972a, June 03). Super C and presentation packs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/super-c-and-presentation-packs


Research papers

Report-back from working group III

There were four main points which emerged: 1. Disagreement with the view that "a brand is never the same after a price-off promotion"; 2. The need to define clearly the objectives of a particular promotion; 3. A discussion of the merits of...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Elizabeth Fallaw
June 15, 1971
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Citation

Fallaw, E. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iii


Research papers

Report-back from working group II

Our group felt that in the papers given at the Seminar too much emphasis has been put on the evaluation of below-the-line activities. Our second point concerned the subject of market segmentation. We would like to know how to go about tracing people,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Janny N. Lok
June 15, 1971
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Citation

Lok, J. N. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-ii


Research papers

Report-back from working group IV

There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
June 15, 1971
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Citation

Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv


Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-i


Research papers

Report-back from working group II

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection....

Catalogue: Seminar 1971: Multi-Country Research
Author: John Downham
June 15, 1971
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Citation

Downham, J. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-ii-841